Recontra Solutions Pvt ltd

Functions of a Retailor

Retailor provides the goods that customer needs, in a desired form, at a required time and place.

• A retailor does not sell raw material. He sells finished goods or services in the form that customer wants.

• A retailer buys a wide range of products from different wholesalers and offers the best products under one roof. Thus, the retailor performs the function of both buying and selling.

• A retailor keeps the products or services within easy reach of the customer by making them available at appropriate location.

What you'll learn

Retail Selling Skills – The Top Check Selling System

Over 4 hours of training across 9 separate modules. With interactive learning activities, selling scenarios, quizzes, voice-over and animation you will be engaged in the learning and ready to increase your revenue upon completion. Specific course modules are listed below. Includes a 60-page workbook with additional in-store activities! At only Rs.1000 you will earn your investment back in no time!.

Introduction to Selling- Learn about the values of great salesmanship and key activities that every retail sales associate needs to execute in order to be successful/

Preparing to Sell– Focuses the learner on the key activities that they must practice and learn in order to let the foundation for a positive customer experience and a successful sales interaction. Includes the 3 components of preparation.

Greeting and Building Rapport– The learner will discover and practice the activities required to make the customer comfortable in the store and with the sales representative. Includes the 4 steps for effective greeting and the “stop, drop, and 15” rule.

Uncovering Your Customer’s Needs– The student will uncover and practice the process for uncovering customer needs and potential objections to the sale through the use of lifestyle questions.

Presentation and Motivating Buying Behavior– Upon completing this course the learner will understand and be able to execute the Feature, Function, Benefit method of presentation as well as how to use motivating the consumer to buy.

Asking for the Order– This course will allow the learner to understand and look for buying signals. Additionally they will practice 10 proven techniques for closing the sale.

Stalls and Objections– Overcoming Focuses the learner on the difference between a stall and a true objection to the sale; uncovers the 5 key customer objections and the Top-Check technique for handling them and closing the sale.

Follow-Up and Building Referrals– Upon completing this training, the learner will understand the importance of selling a complete solution using related and unrelated add-ons. The 2-2-2-5 method for building long-term customer relationships will also be explored in detail.

Building Your Basket– The best way to increase customer satisfaction while building your sales and profits is to accessorize you sales through up-selling, cross-selling and adding-on. Learn how to use the H.O.T. method to build your sales basket!

Building Your Basket…Selling Attachments–

•The most important thing you can do to Increase revenue and gross profit is to get your customers involved with complete solutions. In this 30 minute course you will learn and uncover the key reasons for selling complete solutions and will practice the techniques required to effectively increase the sales of accessory products. Includes the H.O.T. (Helping, Offering, and Telling) process for attachment sales. At only Rs.1000 you will earn your investment back in no time!

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